OUR DIRECTORS
LAFI ABOOD
CREATIVE DIRECTOR || Co-founder
LAFI IS A FILMMAKER, PHOTOGRAPHER, AND ENTREPRENEUR DEDICATED TO BRINGING UNTOLD STORIES TO LIFE. WITH OVER 20 YEARS OF EXPERIENCE, HIS WORK SPANS SOCIAL IMPACT DOCUMENTARIES, CORPORATE FILMS, AND EXHIBITIONS, CAPTURING POWERFUL NARRATIVES ACROSS DUBAI AND BEYOND.
FROM THE DESERTS OF THE ARABIAN PENINSULA TO ANTARCTICA’S ICY LANDSCAPES, HIS VISUALLY STUNNING PROJECTS FOCUS ON SOCIAL ISSUES, CULTURAL HERITAGE, AND HUMAN DIGNITY. HIS COLLABORATIONS WITH LEADING ENTITIES IN DUBAI HAVE EARNED WIDESPREAD RECOGNITION, SOLIDIFYING HIS IMPACT IN THE CREATIVE INDUSTRY.
EHSAN GHASSAN
CREATIVE DIRECTOR || Co-founder
Ehsan is a visionary Creative Director and Producer with over 16 years of experience in advertising and the film industry, dedicated to reviving cultural thinking through storytelling. Known for his authenticity, creativity, and strategic vision, he has led landmark projects that showcase Dubai’s cultural depth from the acclaimed Google Arts & Culture platform to national campaigns spotlighting the city’s hidden gems.
With a director’s eye and a strategist’s mind, Ehsan blends emotion, innovation, and cultural insight into every frame and idea. His work earned him recognition across the UAE’s creative industry, including one of Dubai’s most significant projects in 2021.