AL TALLI: A UNESCO-RECOGNIZED CULTURAL TREASURE

THE BRIEF: 

THE DUBAI ARTS AND CULTURE AUTHORITY SOUGHT TO SECURE UNESCO RECOGNITION FOR AL TALLI, A TRADITIONAL EMIRATI CRAFT, TO ENSURE ITS URGENT SAFEGUARDING AND GLOBAL AWARENESS.

OUR APPROACH: 

WE COLLABORATED TO DEVELOP A COMPELLING NOMINATION, HIGHLIGHTING AL TALLI’S CULTURAL SIGNIFICANCE, AND PLAYED A KEY ROLE IN DIGITIZING AND PROMOTING ITS INTRICATE CRAFTSMANSHIP THROUGH ENGAGING STORYTELLING..

THE IMPACT: 

ANNOUNCED AT THE 17TH INTERGOVERNMENTAL COMMITTEE IN RABAT, THIS MILESTONE CEMENTED THE UAE’S LEADERSHIP IN CULTURAL PRESERVATION WHILE ENSURING THAT AL TALLI THRIVES IN THE DIGITAL AGE, REACHING GLOBAL AUDIENCES AND FUTURE GENERATIONS.